Book Direct Vacation believes that what matters most to guests searching, is understanding the local community they are visiting. Therefore, we have created sub-regional sites and community sites that will highlight neighborhoods or locations within each of the towns where we have vacation rental homes.
By being hyper-focused, the regional sub-site and community pages will be integrated through your listing on bookdirectvacation.com providing both owners and guests another site and listing on the internet for no additional charge or extra work.
These additional sites also link to each other, another way to increase SEO. The guests will have a dedicated site to learn about the destination and specific locations they want to visit. By including addresses, rich copy, and links to the website, organic SEO will continue to grow, which is exactly what you want for increased search results.
Another way Book Direct Vacation helps guests find the perfect vacation rental is via community pages. Filled with specific details, search engines give more credence to our pages as they are relevant and content-rich. Here, guests can search the listing for specific homes within the community as well as local attractions, shows, restaurants, and shops.
Being on the first page of Google for “communities” is a reasonable goal vs. searching for generic terms like “Florida Vacation Rental”. With more and more listings coming onboard, this site will soon be the “expert” website for marketing in all tourist destination areas.
In addition to the website, social media has become an integral part of communicating and promoting specific vacation homes, giving owners the ability to place specific listings on their social media pages. The behind the scenes benefit of using social media is the back links to each listing that improves your SEO, helping to increase website traffic and conversion. Plus, social media allows you to create a voice for your specific vacation cabin rental.
Paid Social Media Advertising
Social Media paid advertising is another way to increase visibility quickly, and to hyper-target guests specifically interested in booking vacation rentals in your area. The more traffic that can be generated by targeted ads, the greater engagement and interaction you will have with prospective guests. It is also a way to create immediate traffic for when you have availability you want to fill quickly.
With a large number of social media followers, Book Direct Vacation is able to create instantaneous promotions, as well as highlight individual listings. Imagine your property promoted to thousands of followers! It is an efficient and effective way to instantly receive traffic and interest in your listing.
Another great tactic for improving search results is by cooperative marketing with other social media sites who are focused on promoting travel and vacations. We have partnered with social media pages that have millions of followers in the vacation business. Having them promote your listing is the best way to get traffic instantly.
The beauty of Social Media, is that it is ever-present and growing. We are constantly increasing followers on our social media pages, and increasing our advertising spend in response to our growing demand. As new properties are added to the Book Direct Vacation program, we will continue to increase our advertising efforts, and ultimately increase our traffic to our social pages and website.
Utilizing video in marketing is not new to the industry, yet few companies really embrace video as a means of improving social media efforts. One of the greatest benefits of using video is the boost to SEO and a better user experience. We can use video to not only highlight individual rental homes, but also the surrounding area and attractions. By creating short, engaging videos, they can easily be used on social media to further attract online visitors.
Pay Per Click (PPC)
Pay per clicks (PPC) is a marketing program typically done through large search engines such as Google, Yahoo, Bing and social media sites. Essentially you place ads on the these sites and only pay when someone clicks on your ad. It is a great way to increase visibility, without having to pay a high price for a static ad. The benefit of having Book Direct Vacation manage the PPC is that we target specific markets and focus on driving traffic immediately to the website. By utilizing Google analytics, and other web based research, we are able to understand the keywords most vacation renters are searching for and tailor our ads to maximize ad visibility. Because we are laser-focused on promoting vacation rental regions, we can highlight the communities and attractions within the regions which will attract those searching our areas. The more searches we get clicking on our ads, coupled with the amount of relevant information we can provide, the higher ranking we will have on Google and other search engine sites. This is just another reason why having a regional site helps us to be more successful in our online marketing efforts.